Coined “America’s Original Gravel Race” and “The Grandaddy of Gravel Grinders”, the legendary Black Fly Challenge takes 1,000 riders through rough terrain and beautiful scenery in the wild reaches of the central Adirondack Mountains. Since its inception, the annual event has become a significant revenue driver for local tourism. Since 2019, I’ve had the pleasure of competing in and designing for this epic race, creating merchandise, race materials & signage, social media content, and more.