NATURALLY DIFFERENT

The Town of Indian Lake, nestled deep in the heart of the central Adirondack Mountains, is a destination all its own. I’ve personally camped, canoed, and raced bikes in the area, so re-branding this unique place was a special opportunity. Using the canoe as a recognized icon of the Adirondacks with symbolism for the town and its history, the logo has grown into an established municipal identity and proudly-supported community brand. Deliverables included a new website, brand & icon system, digital & print advertising campaign, signage system, custom map, and much more.